Homepage 20% discount banner
Completed 18 Aug 2025
Conversion Rate
Showing conversion rate over time
Homepage 20% off banner trained people to wait for a deal. Signup conversion dropped −11% and trial-to-paid softened. Traffic mix mixed offer hunters with operators. The same wait showed up when price led the plan picker, and the paid trial creative pulled a similar deal-hunting crowd. Do not re-run discount chrome as a growth lever.
Plan picker (Starter / Team / Org) · +8.1% trial start
Paid trial campaign · 2.3x ROAS
What to do next for this experiment